The New York Digital Investment Group volition be paying the National Basketball Clan'due south Houston Rockets franchise in Bitcoin every bit part of a partnership aimed at promoting crypto education and adoption.

In a Tuesday declaration, the Houston Rockets said the New York Digital Investment Group, or NYDIG, would get the team's official Bitcoin (BTC) services partner and platform. Every bit part of the partnership, NYDIG is planning to name some of the Rockets' premium seating at the Toyota Center in Houston the "Bitcoin Suites."

The bargain with the NYDIG seems to be role of a larger strategy for Rockets owner Tilman Fertitta, who is also chairman and CEO of Landry'due south Restaurant Grouping. Concluding week, the company announced it would be introducing a BTC rewards program for its restaurants and is already rolling out BTC payment options.

Through Landry'south and other ventures, Fertitta, worth an estimated $vi.three billion, also owns a few hotels and five casino resorts across the United States. There have been no reports of BTC or other cryptocurrencies being accepted at these venues at the time of publication. However, in June, Fertitta said his belongings visitor planned to start validating blocks on the Akash Network.

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This yr the crypto infinite has seen many major basketball franchises in the U.S. partner with companies dealing with digital assets and blockchain applied science. In October, Voyager Digital inked a deal with the Dallas Mavericks with the aim of making crypto more than accessible through fan engagement. Coinbase also recently signed a multi-yr sponsorship contract with the NBA to be its exclusive crypto platform partner.